In this advertisment they are trying to convience people not to smoke or to quit smoking. They show someone who is probably in their 40's whose life is being wasted due to them being in a hospital. It also, looks like the man is thinking about how his life would be if he had not smoke. I also like how they called him "Joe Chemo" in the ad. The ad is telling people that if you smoke that you can possiblie become "Joe Chemo." The ad is appealing to people who don't smoke, espically children, because it shows them what they do not want to become. I would say that this ad would be the most appealing to smokers who are trying to stop and young people. In this ad I also think they are trying to convince people to live healthy lives so they don't end up in the hospital for any illness.
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